Real Estate Training Seminars
Profusion360 offers training seminars for real estate agents on various topics. These real estate classes are taught by Profusion360’s very own real estate marketing experts. We are currently offering training seminars for the following topics:
Landing Pages
This session will familiarize you with utilizing landing pages to generate leads. Topics covered in this session will include the following:
- What is a landing page
- Required components in creating an effective landing page solution
- Designing effective landing pages
- How to use landing pages to generate leads
- Using effective lead magnets
- Best lead magnets to generate leads
- How to create home lists to be used as lead magnets
- Utilizing CRM to capture, manage, and nurture leads generated from landing pages
- Lead follow-up best practices to close more leads
- Most effective places to use landing pages
- How to use landing pages to generate seller leads
- How to use landing pages on Facebook
SEO
This session will give you overview of SEO and methods of optimizing your website. Topics covered in this session includes the following:
- What is SEO
- Most common mistakes with SEO
- How to get search engines to find your website quicker
- Optimizing your home page
- How to research keywords
- What are meta tags and what are they used for
- Optimizing for Local Search
- Optimizing your website pages
- Utilizing communities to drive traffic
- Using SEO friendly URL’s
- The importance of blogging and adding fresh content
- How to compete with Zillow/Trulia/realtor.com in search engines
- How to get Google and Bing to index your website pages
- Getting a business listing with Google and Bing
Facebook Ads
In this session, you will learn how to create Facebook Ads to generate leads. Topics covered in this session include:
- Why use Facebook ads
- Getting started
- Different types of Facebook ads
- Creating a Facebook ad
- Targeting
- What is a Facebook pixel and what is it used for
- Setting up advertising budget and scheduling
- Utilizing landing pages with Facebook ads
- Facebook ad tactics
- Creating a campaign to generate seller leads
- Creating a campaign to generate buyer leads
Facebook 101
In this session, you will not only learn how to create and setup a professional Facebook business page but how to best utilize it for your real estate business:
- How to create a Facebook business page
- How to setup your Facebook page properly with your business information
- How to add a call to action button
- Creating an effective cover image
- How to use a video for your cover
- Promoting your Facebook page on your website
- Different types of posts
- What to post on your Facebook page
- Utilizing custom tabs
- Using video for better engagement