Setting up Facebook Fan Page is easy. There are numerous video tutorials on how you can do it. Facebook has a walk-through video as well. However, being a business person, there are areas you should consider in setting up your real estate Facebook page. It is important that you have carefully chosen the right details that will benefit your business. With all real estate businesses out there, you have to make sure that yours stand out among the rest.

Areas to Consider in Setting Up Real Estate Facebook Business Page

Profile Picture and Cover Photo. These two images are the representation and the face of your business. Your profile picture is your image, in your every posts and every comment. It is the face that people will always be seeing. You should pick one that is recognizable and will help people determine your business. Your cover photo will explain more what you do. It is the landing page of your real estate Facebook business page. In other words, these two are perfect for business branding.

Facebook Page Goals. You should think about your goals in setting up your real estate Facebook page. What do you want to achieve? It will be helpful to be clear and concise about your goal in the particular platform. Do you want more traffic to your real estate website? Do you want more sales? Do you want to reach more people? In thinking about your goal, you can easily set up your page in a way you can achieve it.

Target Audience. Knowing your target audience will help you run a campaign successfully. Being specific in your target audience will save you big bucks. In real estate business, it is not enough that you target the people who will like your property but you should know that you should target people who have the buying capacity as well as the capacity to decide. Anyone can like a gorgeous house but not everyone can buy it.

Facebook Rules. If you want to play the game, you should know the rules. In order to win, you should play by the rules. Each social media platforms have their own rules. Take time to read the rules before you do anything with your page. It will save you a lot of trouble and will help you use the rules to your advantage. Use the right size to your image to be effectively visible. You should also know how much text your campaign image should have in order to be approved.

Your every action will determine the fate of your real estate business. Each post you make counts on your success. Your every decision can make or break you. Considering these 4 areas in real estate social media marketing will give you an edge over your competitors. Facebook is great for branding. It is the best marketing tool you can use for your real estate business because you can actually do it all! You can promote your website, interact with your audience in real time and you can already do business inside the page at the same time.