Google AdWords Tip: Improve Quality Score
Google Ads is one of paid traffics that top real estate professionals are using nowadays. This is the fastest way to generate leads. However, some realtors are still afraid to take risks and afraid to lose money. Google Ads sometimes didn’t bring the results you wanted, maybe because you didn’t do it the right way.
One of tricks in Google Ads is to improve your quality score. Once you learn how quality score works, you can generate lots of leads to your real estate website.
What is Quality Score?
Quality score is the relevancy of your keywords to your Ads. Google is concern about the quality of your ads because they want people to click on it because that is only the time they get paid.
Impact of Quality Score on the SERP and CPC
High quality score gets prioritized by Google Ads even if you bid lower than the other bidders. The higher your quality score is, the higher your Ad rank is.
Another perks of high quality score is you get more discounts in your CPC. If the average Quality Score is 5/10 then reaching 10/10 gives you a 50% discount on your CPC. Isn’t it a great deal?
What you also need to understand is that Google doesn’t only favors the Ads with Quality Score but they also penalize Ads that is below average. If you are unlucky and get 1/10 QS, your CPC will increased to 400%. That will really hurt your budget.
How to Increase Quality Score
Be serious about your ad. Google AdWords is not a no-brainer thing. You need to think every detail of your ads to make sure people will click it.
Pick the right keywords. If people search on your chosen keywords and find your ads, have they found what they are looking for? Your keywords should be relevant to your ads, so that people will find your ads an answered prayer to their query.
Pick the right words. Make sure that the description on your ads is what exactly searchers are looking for. With this they will likely click on the ads.
*The key is to have a higher CTR or click-through rates to get a high quality score.
Google AdWords is fairly easy. It is all about quality. Know the right keywords and target the right people.
Read: Google AdWords and Real Estate Business
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