Generate More Leads with Facebook Ads
Social media is another channel to generate leads for your real estate marketing website and Facebook is the most popular among them. You can easily post your listings through this channel and you can reach more real people. However, if you are just beginning to utilize Facebook, then Facebook Ads will come handy. In fact, most of the traffic comes from paid advertisement.
How to Advertise through Facebook
Create a Facebook Page. Log in to your Facebook account > At the upper right corner, click on drop down menu > choose create page > choose local business > enter the details of your page and click get started> follow the onscreen instruction
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Click here and learn what to consider in setting up a Facebook Page.
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Make sure that your Facebook Page is complete. You have a cover photo, profile photo and complete information to make it look professional before you run Facebook Ads.
Determine appropriate editor. You can choose Ads Manager or Power Editor. Usually Ads Manager suits more companies but if you want to be more in control, choose Power Editor.
Choose an objective. Choose what results you want to get after the campaign. Here are the following objectives you can choose from.
- Page Post Engagements
- Page Likes
- Click to Website
- Website Conversions
- App Installs
- App Engagement
- Event Responses
- Offer Claims
- Video Views
- Local Awareness
Choose your audience. You can choose your audience depends on the objective of your ads. At first, you will experiment with the type of audience you choose but once you find a group that responds well, you can keep it for future similar ads. You can make a group of audience by choosing the following:
- Location
- Age
- Gender
- Languages
- Relationship
- Education
- Work
- Financial
- Home
- Ethnic Affinity
- Generation
- Parents
- Politics (U.S. only)
- Life Events
- Interests
- Behaviors
- Connections
Set your budget. You can choose a daily budget you want to run throughout the day. This is advisable if you are in a testing phase. You can adjust your group if it doesn’t respond well and run ads again. The minimum budget is $1/day.
Create Ad. Facebook will review your ads and if it passed their guidelines, it will be live in a few minutes.
Congratulations! Your real estate Facebook ad is now live.
